'Fundraising for a business is a full-time job'
Like many entrepreneurs, Lana Elie's business was born out of frustration. Having grown up in lots of different countries before moving to London, the Floom founder wanted to send flowers to celebrate old friends' weddings and birthdays. But she was often left disappointed.
"The time difference meant that I had to call florists at random hours of the night," she recalls. Things otherwise took too long, while her mates hardly ever got what she paid for. "The picture rarely matched the end product or the bouquet would just be chucked over a wall."
Read more at The Telegraph.